What is B2C Marketing?

Business to Customer marketing refers to the tactics and best practices used to promote products and services among customers.

When we are marketing to a consumer we want to focus on the benefits of the product. 
Consumers are different in that they demand a variety of distribution channels for convenience, not so with B2B( Business To Business) Market. Consumers are less likely to be interested in a lengthy marketing message. They will want you to get right to the point. Consumers don't want to work to understand your benefits,instead, they will want you to clearly point out the benefits to them.